(credit: flash.pro)
When the Federal Communications Commission voted for a plan to let consumers watch TV channels on more devices, pay-TV companies complained that makers of third-party set-top boxes might insert their own advertising into cable TV. As a result, the cable TV lobby claimed customers would have to watch the standard television commercials plus see extra advertising distributed by whichever company makes the device or software they're using to watch TV.
FCC Chairman Tom Wheeler dismissed these concerns, and on the day of the vote he said that insertion of additional advertising would be prohibited. But the full text of the notice of proposed rulemaking (NPRM), released after the vote on February 18, shows that there likely won't be a new rule preventing insertion of additional advertising.
The NPRM is a set of proposed rules that asks the public for comment with the goal of issuing final rules by the end of the year.
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