Video shot/edited by Jennifer Hahn. (video link)
When Fitbit announced the Blaze "smart fitness watch," it did not make the best first impression. Many thought the Blaze was a peculiar answer to its competition, namely the Apple Watch, and the company's stock immediately fell more than 13 percent.
However, the Fitbit Blaze is not a smartwatch in the same way as the Apple Watch or the Android Wear. Fitbit took what it does best—connected fitness—and put it in a device designed to appeal to the ever growing number of people interested in smartwatches. But if the idea of fun applications and sending texts from your wrist intrigues you, the $199 Blaze is not what you want. Instead, the Blaze creates and fills a weird middle-ground space. This is a wearable for the die-hard Fitbit crowd, particularly those on the more active side of the spectrum. The Fitbit Blaze is for those want to wear something that does just slightly more than an average step counter.
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