Friday, March 4

“Google Posts” embeds a one-way social network directly into search results

There's a weird new feature popping up in Google search results called "Google Posts." It seems to be a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you're most of the way there.

Over at Google.com/posts, Google has a landing page for this feature, calling it "an experimental new podium on Google" that allows you to "hear directly from the US presidential candidates in real time on Google." It's a believable explanation until you see this Google Posts profile from "Andrew Jewelers" in Buffalo, New York, (spotted by Mike Blumenthal), which is definitely not a presidential candidate.

The landing page says the "experimental" feature is "only available to the 2016 US presidential candidates" (Andrew Jewelers for president!), but those of us not running for office can join a waitlist as Google plans to "make it available to other prominent figures and organizations."

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