Jonathan Gitlin
The Genesis New York concept car.
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Hyundai unveiled a gorgeous new concept car at the New York International Auto Show this week, the Genesis “New York" Concept. It not only hints at future design direction; it will also result in a real car within the next 18 months, according to Hyundai insiders.
Sized in between typical D-segment and E-segment cars (3-series and 5-series BMW sedans, for example), the New York is decidedly not a moonshot that dares to redefine design. Rather, its proportions and form factor follow the well-understood "three-box" convention (a hood, a cabin, and a trunk). But, as with anything worthwhile, the devil’s in the details and we think Hyundai’s beaten the devil.
Hyundai is spinning off its Genesis cars into a new brand—think Nissan/Infiniti, Honda/Acura, or Toyota/Lexus. The Genesis brand currently has but one car production car, the G90, and is aiming for BMW’s M division with its own N division. Judging by the New York Concept, the competition should be on alert.
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