(credit: Julia Child with a fish.)
After the success of the charming and emotional Bob Ross marathon on Twitch, the company is expanding the range of its creative streaming with a new marathon. This time around, the topic is cooking—the new Food channel will be broadcasting all 201 episodes of Julia Child's The French Chef. The stream starts today at 5pm EDT and should last around four days.
Twitch started out in 2011 as a video game-oriented offshoot of the Justin.tv lifecasting platform. In August 2014, the original Justin.tv site was closed down so that the company could focus exclusively on Twitch. A few days after this change, Amazon announced that it was buying the company for $970 million.
The Bob Ross and Julia Child streams both represent an attempt to broaden Twitch's appeal in two ways at once. The focus on creativity rather than gaming is one element. While there's a certain amount of crossover—streamers have cast things like making cosplay costumes and creating game-related artwork—as Bob Ross demonstrated, the appeal is broader. Adding cooking into the mix takes things even further from the core gaming audience.
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