Nike has unveiled its first pair of commercialised self-lacing shoes, the Nike HyperAdapt 1.0. They will go on sale later this year, but pricing hasn't yet been announced (they won't be cheap).
"When you step in, your heel will hit a sensor and the system will automatically tighten,” explained Tiffany Beers, the project’s technical lead. Nike actually refers to the technology as "adaptive lacing" rather than "self lacing" because there are two buttons on the side of the shoe that allow you to tweak how loose or tight the laces are. In the theory, the laces will then be held in that position, preventing your laces from coming undone while running, slam dunking, or otherwise exerting yourself.
Nike originally announced in October 2015 that it would sell some Back to the Future-esque Nike Mags in spring 2016. Sadly, except for a part of the sole that emits a turquoise light, these HyperAdapt shoes don't look much like Marty McFly's Nike Mags.
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