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Redbox might try its hand at online video streaming again, according to a report from Variety. "Sources familiar with the company’s plans" told the entertainment news site that Redbox is getting ready to launch a new video streaming service called Redbox Digital. One source claims that a beta testing may begin soon.
Details of the Redbox Digital are still nebulous, and the company isn't giving up any more information. A Redbox representative told Variety, “Redbox continually looks for ways to enhance our customer experience. For tens of millions of consumers, Redbox is their source for new release rentals without a subscription. As such, we regularly conduct tests of potential new offerings, that may or may not be brought to market, as part of our ongoing commitment to provide additional value.”
A few design concepts of the service have leaked, showing that Redbox Digital could offer online video rental and purchase options that would be integrated with Redbox's current video offerings. The store would be accessed through Redbox's website through the "Digital" tab, and users could earn "Play Pass" points on each rental or purchase through the company's existing loyalty program. Pricing information isn't certain, but the design renders show different prices for standard-definition video rentals and purchases compared to HD content. Reports also suggest that this service would be integrated into Redbox's mobile apps and compatible streaming devices such as Rokus and Chromecasts, which would make it easier to watch Redbox content from all kinds of devices.
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