AMD's upcoming Polaris 10 and Polaris 11 graphics chips won't be powering high-end graphics cards, according to recent comments by AMD. In its latest financial report, the company noted that Polaris 11 would target "the notebook market," while Polaris 10 would target "the mainstream desktop and high-end gaming notebook segment."
In an interview with Ars, AMD's Roy Taylor also confirmed that Polaris would target mainstream users, particularly those interested in creating a VR-ready system.
"The reason Polaris is a big deal, is because I believe we will be able to grow that TAM [total addressable market] significantly," said Taylor. "I don't think Nvidia is going to do anything to increase the TAM, because according to everything we've seen around Pascal, it's a high-end part. I don't know what the price is gonna be, but let's say it's as low as £500/$600 and as high as £800/$1000. That price range is not going to expand the TAM for VR. We're going on the record right now to say Polaris will expand the TAM. Full stop."
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