It wouldn't be a Dyson product if it didn't look distinctly different from other hair dryers
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British technology company Dyson, best known for its futuristic takes on vacuum cleaners and hand dryers, has turned its attention to the humble hair dryer—but it won't be cheap.
In fact, the device (full name: Dyson Supersonic) will cost £299 when it goes on sale in the UK in early June. That price tag is around twice as much as hair dryers used in high-end salons.
Dyson claimed to have invested £50 million and four years of research into development of the new technology, making it quieter and—apparently—less damaging to hair. The resulting device has a motor that the company said was eight times faster—and a lot smaller—than those used in the most popular hair dryers sold in Japan, where we're told 96 percent of the population owns one. So, perhaps unsurprisingly, Dyson's hair dryer will go on sale in Japan first.
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