The Federal Communications Commission today unveiled new broadband labels modeled after the nutrition labels commonly seen on food products. Home Internet service providers and mobile carriers are being urged to use the labels to give consumers details such as prices (including hidden fees tacked onto the base price), data caps, overage charges, speed, latency, packet loss, and so on.
ISPs aren't required to use these labels. But they are required to make more specific disclosures as part of transparency requirements in the FCC's net neutrality order, which reclassified Internet providers as common carriers under Title II of the Communications Act. The FCC recommends that ISPs use these labels to comply with the disclosure rules and says use of the labels will act as a "safe harbor" for demonstrating compliance. However, ISPs can come up with their own format if they still make all the required disclosures in "an accurate, understandable and easy-to-find manner," the FCC said today.
The labels were approved unanimously by the FCC's Consumer Advisory Committee, a group with both consumer advocates and industry representatives. ISPs on the committee include CenturyLink, Verizon, and T-Mobile USA. The National Cable & Telecommunications Association, the primary lobby group for the cable industry, is also on the committee.
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