(credit: Valentina Palladino)
Fitbit's newest trackers have made quite an impression with customers, despite only being available for less than a month so far. The company announced that it has shipped over 1 million units of the $200 Blaze smart fitness watch and 1 million units of the $130 Alta bracelet-esque tracker since they became available in early March.
This comes as a surprise since most people, particularly Fitbit investors, were confused when the Blaze was announced at this year's CES. Although it was never meant to be an Apple Watch killer, it certainly looked similar at first glance and that raised a lot of eyebrows. Immediately after the Blaze launch, Fitbit stock dropped 18 percent.
The Alta was announced shortly after the Blaze as a more stylish alternative to the existing Fitbit Charge. In terms of features, however, the Alta and the Charge have few differences, and their prices are identical at $130. At first it was unclear where these devices fit into Fitbit's llineup, but if these sales are any indication, it appears customers are embracing the new devices.
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