(credit: Fullscreen)
YouTube Red isn't the only digital video service to put YouTube stars at the forefront of its content. The media company Fullscreen launched its online video subscription service featuring shows that star YouTube personalities, including Grace Helbig and Shane Dawson. The ad-free subscription service will be free for the first month and then users can pay $4.99 per month to continue watching.
Fullscreen started out as a type of talent agency that worked with social media stars to secure ad-sponsored deals on free sites like Instagram. Fullscreen's founder George Strompolos told the BCC, "Social media is a great place to make quick, inexpensive content to engage a fanbase. But when it comes to longer form or premium productions, the economics of producing it on the free web just don't work out." Now, with the company's roster of more than 75,000 partners (many of which are from YouTube), it will create a "premium destination" with original content featuring a lot of online personalities that young people already know, as well as licensed shows and movies.
Fullscreen didn't waste time in going for the big stars on YouTube. Comedian and personality Shane Dawson of ShaneDawsonTV has a huge following of more than 7.3 million subscribers, one movie under his belt with another on the way, and a podcast he's been recording for the past three years. Fullscreen will take his Shane and Friends podcast and produce it in video format, so fans who want to watch Dawson and his cohost Jessie Buttafuoco interact with guests can do so, while others can still listen to the podcast for free on iTunes or Soundcloud.
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