Video shot/edited by Jennifer Hahn. (video link)
Misfit often gets overlooked. Maybe it's because the company doesn't have the legacy of Garmin or the scale and reputation of Fitbit, but either way, it's not a company that should be written off. Fossil Group recently acquired Misfit, and the acquisition makes sense. Misfit's products have always been minimalist without sacrificing the basic features that all activity trackers are expected to have.
The company's $99 Ray is no different—in fact, it's Misfit's most stylish tracker. It doesn't have the necklace chains or wrapped bracelet attachments that the Shine 2 has; instead, it's a simple band paired with a module that masks all of its connectivity. With the Ray, Misfit is still sticking to what it knows best: small, subtle trackers that do all the basics. But as more companies try to strike a compelling balance between fitness and fashion, Misfit has strong competition to live up to.
Read 17 remaining paragraphs | Comments
No comments:
Post a Comment