Sony will let you sample PlayStation VR months before October launch

The full array of PSVR hardware, arranged much more nicely than it will be in your home.

Sony will be making a major push to let gamers try its PlayStation VR headset starting months before the hardware's planned October launch. In a GameStop Investor's Day presentation last week, which Ars Technica listened in on, PlayStation VP of Marketing John Koller said that the company would start offering in-store demos at GameStop stores in June and plans to show the headset to at least 500,000 potential consumers through the end of the year.

"We have to do this prior to launch, that's critical," Koller said. "We need to be in stores."

This kind of heavy marketing push sets PlayStation VR apart from PC-based competitors like the Oculus Rift and HTC Vive. Before their recent consumer launches, in-person demos for those headsets were largely limited to trade shows, fan conventions, and the odd touring demo truck (as well as very rough development kits, in Oculus' case).

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