Ford
The Ford GT: the company's birthday present to itself for finishing 1-2-3 at the 1966 24 Hours of Le Mans. There's a 3.5L turbocharged EcoBoost engine that's good for more than 600 horsepower.
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So far, we've seen the new Ford GT in Forza, at auto shows, and on the track at Daytona. Deliveries of the 600hp (447kW) supercar begin later in the year, but with just 500 cars planned, many have wondered how they will be allocated. On Wednesday morning, the Blue Oval revealed its plan; customers will be chosen from online applicants, and if you have $400,000 and want a GT in your garage, you have until May 12th to apply.
On Tuesday afternoon, we spoke to Henry Ford III about the program. He told us there had been plenty of internal discussion on how to allocate 500 GTs across the 10,000 Ford dealers in the US and 18 other countries. "We want to put the car in the hands of people who are true brand ambassadors for Ford," he told us. That means people who will drive their GTs—to track days, to Cars and Coffee, and the like—rather than lock it away, or worse, flip it for a quick buck.
Senior management at Ford will review the applicant pool and make some hard choices after the May deadline. The lucky few will be guided through the ordering process by a concierge service that will liaise between the local Ford dealer and Ford Performance, the new division that is responsible for developing and building the GT (as well as some of Ford's other more interesting vehicles).
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