Thursday, April 21

The rise of the $400 smartphoneyou want how much for a flagship?

For a long time, the cost of a fast, high-end smartphone with the latest technology seemed definite. You were paying $600 or $700 no matter whether you did it up front or spread out over the course of a two-year carrier contract. This doesn't have to be the case today, however. There's an exciting new category of phone on the block—the "cheap flagship," a phone that has flagship or very-close-to-flagship specs but only costs around $400.

We're talking about devices like the $305 Xiaomi Mi 5, the $380 LG Nexus 5X, the $400 Nextbit Robin, the $400 Moto X, and the $329 OnePlus 2. These phones all shipped with the best (or close to the best) SoC at the time, beautiful screens, and the usual set of features. If you didn't have a sheet of spec tables in front of you, you'd likely have a hard time pointing out the differences between these devices and a $700 flagship. Cheap flagships might not be at the absolute bleeding edge of capabilities, but they all aim for "good enough."

Typical specs (beyond price)

Consider the current state of the big $700 flagships from companies like Samsung and LG. These super flagships are bloated with tons of occasionally nice to have but mostly unnecessary extras. They are the very best they can be, because in the fight to entice customers to upgrade every year, these companies throw in every bell and whistle under the sun. Samsung is the king of this—the Galaxy S7 Edge has a curved AMOLED display, a heart rate sensor, waterproofing, a magnetic field generator (for Samsung Pay), and an outrageously high 500+ PPI display. It even doubles as the heart of a virtual reality gaming system. The LG G5 has a laundry list of extras, too. There are two rear-facing cameras, a color spectrum sensor, another overkill 1440P display, and a modular accessory system.

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