Tuesday, May 31

Apartment complex demands tenants give Facebook “like” within 5 days

(credit: KSL)

Remember the Florida apartment complex that got a lot of attention for giving tenants a contract banning harsh online reviews? A Utah apartment complex is going one better: instead of squelching negative reviews, owners of the complex are trying to coerce tenants into giving positive feedback.

Last week, tenants at City Park Apartments, located in Salt Lake City, received a "Facebook Addendum" posted on their doors, outlining what's expected of them. Most jarring was a requirement that they "friend" the complex within five days.

The predictable results are already rolling in. Rather than a flood of "likes," the City Park Apartments contract became a story on KSL, a local TV station. By Sunday, The Associated Press picked up the story and made it national. The complex hasn't gotten the positive feedback it hoped for; instead, it has racked up more than 800 one-star reviews on its Facebook page.

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