(credit: Peter Bright)
Dell has followed in the footsteps of its rival HP by hitting the reboot button on its various brands.
Chief Michael Dell confirmed in a letter to employees that Dell—which turned 32 years of age on Tuesday—had a new name: "our family of businesses will officially be known as Dell Technologies," he said. The announcement will be made formally at the EMC World trade show, which kicks off today in Las Vegas.
Dell's family of affected brands includes Dell itself, EMC, VMware, Pivotal, SecureWorks, RSA, and Virtustream—all of which now fall under the "Dell Technologies" banner.
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