Apple is making big changes to the App Store under Phil Schiller’s lead

Enlarge / Apple is bringing search ads and other major changes to the App Store over the next few months. (credit: Apple)

We're a few days out from the WWDC keynote, but Apple is already making some announcements. Apple SVP of Worldwide Marketing Phil Schiller was put in charge of the App Store back in December, and today he sat down with The Loop's Jim Dalrymple to detail his first major changes to the App Store.

The single biggest difference is a change to Apple's traditional 70-30 revenue split for in-app subscriptions. Under the new system, 70 percent of revenue will still go to the developer and 30 percent will still go to Apple, but after users have been subscribed for over a year, the split changes to 85-15 in the developer's favor. This change will apply to all current subscription-based apps as well, so if you've already subscribed to Netflix or Spotify, those companies will start getting a larger share of the money soon.

The 70-30 split remains unchanged for other kinds of apps. For holdouts like Amazon that still don't offer subscriptions through their apps (or any apps at all for the Apple TV), the revenue tweaks may convince them to reconsider their positions.

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