The DJ Cat logo will remain associated with the Napster brand.
Rhapsody announced yesterday that it will be forsaking its given name (well, its second given name, as the music streaming service started as Listen.com back in 2001) in favor of the name "Napster." Yep, Napster is coming back (again), 17 years after it debuted and caused a culture war over peer-to-peer music downloads and file sharing.
It seems that nothing is changing about Rhapsody except the name and the branding—in fact, Rhapsody already sells its streaming service under the Napster name in countries outside the US. But the company may be looking for a new way to compete in a packed music streaming market, and pulling on the heartstrings of millions of now-grownups who gleefully marvelled at the ease with which they were able to download music in the new millennium might be just the ticket.
Of course, Rhapsody-now-Napster will still cost money: $1 for the first three months and then $9.99 every month after that to stream music from the company's library. But then, that's what keeps it "100% legal," as Rhapsody's website proclaims.
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