(credit: T-Mobile)
T-Mobile USA's latest promotion, announced today, is an unusual one. Millions of customers will be able to become part owners of the company with a gift of one full share of T-Mobile US (TMUS) common stock.
The "Stock Up" promotion is "something no other publicly traded company has done before," T-Mobile's announcement said.
“At T-Mobile, we already wake up every day working for our customers—so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock," T-Mobile CEO John Legere said in his usual understated manner.
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