Reddit user and Guild Wars 2 fan galveyra2 breaks down exactly how a Beijing hockey team infringed upon a well-known video game's logo. (credit: galveyra2)
On Wednesday, news hit the wire that a video game's indistinguishable logo and art style had been lifted without permission, all done to advertise a wholly unrelated product. Sadly, the news brought on a real case of deja vu. As in: wait, didn't this just happen?
As it turns out, it had. Two very similar stories unfolded within 48 hours of each other, and they each speak to a pair of modern copyright issues: the ease with which images can be lifted and reappropriated by a lazy design firm, and how easy it is for such copycats to be busted by the court of public opinion.
The more recent case involved a professional hockey team from Beijing, which was announced last week as the newest team to join an upstart, highly budgeted Eurasian league known as the Kontinental Hockey League (KHL). Once the Kunlun Red Star revealed its logo, eagle-eyed hockey fans noticed that it was very nearly a beat-for-beat copy of the dragon head from MMO sensation Guild Wars 2. Eyes, nose, tongue, and general shape—it's very clearly a match, minus some weak width-stretching efforts by Kunlun's Photoshop intern. (Props to Guild Wars 2 fan galveyra2 for the specific image analysis posted above.)
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