Virtual reality may be blowing up in tech circles, but mainstream pop culture has mostly kept an arm's-length distance from the movement. What's more, if you've seen a well-known celebrity in VR, that pretty much always means you've seen them in a 360-degree video—the kind that employs fixed video footage and therefore locks viewers into a single place as opposed to fully explorable virtual worlds.
Far-out musicians like Reggie Watts and Bjork have starred in 360-degree music-and-video experiments, while more mainstream artists like Jack White have published concert footage taken from a few 360-degree cameras. But if you're looking for a big musician who has launched anything resembling a fully VR experience, you surprisingly only have one option: Deadmau5, who launched a Google Cardboard-compatible VR app this week on iOS and Android.
Deadmau5 / Absolut
Deadmau5 in Absolut's new VR app, seen here VR-walking around a parking lot looking for his cat.
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The electronic music titan, aka Joel Zimmerman, lent his likeness, music, and input to Absolut Vodka to make a VR app. A skeptic might think this means a simple cash-in, but in an exclusive interview with Ars, Deadmau5 admitted he was pretty involved in its creation—because he's got serious VR dreams.
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