They're everywhere! (credit: Pokemon Go)
Sometime over the weekend, Niantic's Pokémon GO went from being a fun time waster for nostalgic Nintendo fans to a bona fide viral hit that's drawing mainstream media coverage and questions from well-meaning but confused parents. The humble geolocation game has shot to No. 1 on the iTunes App Store download and earnings lists and is already threatening to surpass Twitter in daily users on Android devices. Nintendo stock is up about 25 percent today on news of the game's success, and Spotify says all five of its most-streamed songs over the past week have been Pokémon-related.
This is officially a phenomenon.
In the wake of the game's stratospheric success, you could already sense a few embryonic media storylines brewing over the weekend. Here are some of the major angles we can already see developing around Pokémon GO and some instant, skeptical analysis you can break out when you want to show off your industry smarts at your next dinner party.
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