Amazon's annual 24-hours of deals, dubbed Prime Day, is coming soon on July 12 and the company is incentivizing voice-shopping with its virtual assistant Alexa. On Prime Day, those with an Amazon Echo, Echo Dot, or Amazon Tap can use Alexa to shop exclusive deals only available while voice shopping. Customers will also receive $10 off their first purchase of $20 or more when they use Alexa from now through July 12.
On July 12, customers can ask, "Alexa, what are your Prime Day deals?" to get the full list of exclusive savings. Amazon has been tight-lipped about the exact deals of Prime Day so far, but in a press release, the company did detail that some of the exclusive deals will be on smart home products, toys, Amazon devices, and more. For the past few days, Amazon has been releasing new deals every 24 hours leading up to Prime Day; some of today's deals include 35 percent off a Polaroid Cube 1080p action camera and 66 percent off an Anker 20000 mAh PowerCore portable charger.
Amazon has been pushing voice shopping using Alexa for a while now, so it's fitting that the company would hide some deals away to entice Alexa users who may have never shopped using the virtual assistant before. Keep in mind that Amazon's Prime Day deals are only available for Prime members, as are the Alexa-exclusive deals as well. Would-be buyers still have time to sign up for a free trial of Amazon Prime before July 12 to get in on the sale.
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