Treadmills to endless hallways, tech has some sick solutions for VR nausea

Tom Atkinson

OXFORD, England—I first met Dr. Charles King at his ‘graduation’ from Richard Branson’s Virgin Media Techstars accelerator. The pitch he delivered to a packed audience in London described how ROVR—the company he started in 2012 with co-founder Julian Williams—was addressing a fundamental problem with the much-touted Virtual Reality boom: No matter how fun your content is, if it makes people throw up, it’s probably an experience they can do without.

According to King, two-thirds of us experience some degree of discomfort in VR even if we don’t quite “sell the Buick” as he so colorfully puts it. But Simulator Sickness (SS) is no laughing matter. A handful of experts say that exposure to some forms of VR can be as disorientating as getting drunk, and they call for headsets such as the Oculus and HTC Vive to be banned until more research is done on the long-term effects this has on our eyes and brain.

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