Lessons in Disposable Design from a Cheap Blinky Ball

Planned obsolescence, as annoying as it is when you’re its victim, still has to be admired. You can’t help but stand in awe of the designer who somehow managed to optimize a product to live one day longer than its warranty period. Seriously, why is it always the next day?

The design of products that are never intended to live long enough to go obsolete must be similarly challenging, and [electronupdate] did a teardown of a cheap LED blinky toy to see what’s involved. You’ve no doubt seen these seizure-triggering silicone balls before, mostly at checkout counters and the like where they’re sold at prices many hundreds of times what it took to make them. This particular device, which seems representative of the species, has two bright LEDs, a small controller chip, a trio of button cells for power, and a springy switch to activate it. All this is mounted to a cheap scrap of phenolic resin PCB, with the controller chip and one of the LEDs covered by a blob of clear epoxy.

This teardown one-ups most others, as [electronupdate] disrobes the chip and points a microscope at the die; the video below shows just how few transistors are employed and proposes a likely circuit. Everything about this ball just oozes cheapness, and it’s likely these things cost essentially nothing to build. Which makes sense for something destined for the landfill within a week or so.

Yes, this annoying blinky-thing is low-end garbage, but there are still design lessons to be learned from it. Anything that’s built for a broad market has to be built to a price point, and understanding those constraints is important to understanding how planned obsolescence works.