Black Friday Pixel 4 deals already discounting the phone by $400

Enlarge / The Pixel 4's Soli sensor allows you to wave hello to Pikachu.

Google's flagship Pixel 4 smartphone is just two weeks old, and we're already getting word of substantial discounts. Black Friday deals on the brand new phone are starting to come in, and so far the high mark is $400 off the device.

The biggest deal comes from Best Buy, which has already posted its Black Friday deals. The store is offering $400 off a Pixel 4 or Pixel 4 XL, provided you activate it (presumably on a contract) with Sprint, Verizon, or AT&T. That's half off the Pixel 4's $799 price tag. If you'd rather go the unlocked route, Best Buy is offering $200 off an unlocked Pixel 4 or 4XL. Both of these deals have "terms and conditions" that apply, but it doesn't look like Best Buy has posted the details yet.

It sounds like the Pixel 4 will be discounted everywhere for the holiday season. Target is offering a $300 gift card with the "qualified activation" of a Pixel 4 or Pixel 4 XL. According to a post on Reddit, Google itself is running ads promising $200 off the Pixel 4 and Pixel 4 XL, too, presumably without any kind of carrier commitment.

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