Enlarge / The 2020 Retina MacBook Air.
Apple has acquired device-management startup Fleetsmith. The technology and personnel that will join Apple as part of the acquisition could help Apple expand upon device enrollment and introduce better ways to set up new devices like iPads and Macs within organizations.
Fleetsmith's proposition to customers (and Apple) seems perfectly tailored to our times: the company offers a way for organizations to equip remote workers' (or workers otherwise not located in the central office) devices and have those devices automatically registered and set up for enterprise use as soon as they're first turned on. After that, Fleetsmith automatically ensures devices get needed software updates. It also provides IT managers with a dashboard for managing the fleet.
If you've used Jamf, a more widespread competitor, you get the general idea. But Fleetsmith already had a special focus on Apple devices, it has an Apple-like design sensibility, and it was likely a much cheaper option for Apple than Jamf, to boot. Jamf appears to be on a different path, with a $3 billion IPO planned.
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