Enlarge / Arc is Intel's attempt to shake up the GPU market.
Almost a year ago, Intel made a big announcement about its push into the dedicated graphics business. Intel Arc would be the brand name for a new batch of gaming GPUs, pushing far beyond the company's previous efforts and competing directly with Nvidia's GeForce and AMD's Radeon GPUs.
Arc is the culmination of years of work, going back to at least 2017, when Intel poached AMD GPU architect Raja Koduri to run its own graphics division. And while Intel would be trying to break into an established and fiercely competitive market, it would benefit from the experience and gigantic install base that the company had cultivated with its integrated GPUs.
Intel sought to prove its commitment to Arc by showing off a years-long road map, with four separate named GPU architectures already in the pipeline. Sure, the GPUs wouldn't compete with top-tier GeForce and Radeon cards, but they would address the crucial mainstream GPU market, and high-end cards would follow once the brand was more established.
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