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When a wave of imposter accounts began using the verified checkmarks from Twitter's Blue paid subscription service to post misleading tweets while pretending to be some of the world’s biggest brands, it created so much chaos that Elon Musk seemingly had no choice but to revoke the paid checkmarks entirely.
“Basically, tricking people is not OK,” Musk tweeted, as some users began reporting that the option to pay $7.99 for a Twitter Blue subscription had disappeared, while others who had been verified previously found that their "Official" blue checkmarks had been reinstated.
Reuters reported that Twitter announced today that it had reinstated the "Official" badges on some accounts, but because Twitter has no communications department (according to The Verge), it’s difficult to verify if paid verification is actually gone for good or just temporarily disabled. According to the tech site Platformer's managing editor Zoe Schiffer, this message was posted in the Twitter Slack to clarify: "An update on what we did tonight: hid the entry point to Twitter Blue, added the 'official' label for ONLY advertisers. Note: here is at least one way for users to sign up for Blue. Legacy Blue users can go to subscriptions and upgrade. Note 2: Existing Blue subscribers will still have access to their Blue features."
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