Friday, March 17

Inside Elon Musk’s cost-cutting drive at Twitter

Montage of Musk, Twitter logo

Enlarge (credit: FT montage/Getty Images/Bloomberg)

From a secretive “war room” at Twitter’s San Francisco headquarters last month, Elon Musk’s trusted lieutenants pored over a list of employees, showing how much they cost the social media company.

The billionaire owner’s “transition team,” headed by Steve Davis, who leads the Musk-owned Boring Company, then began to phone staffers. Some were asked to justify their role; others to recommend which colleagues to retain.

Those deliberations informed Musk’s latest layoffs at Twitter, as part of his efforts to bring the lossmaking company to financial health while also battling an advertiser exodus and unwieldy debt servicing bill.

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