Monday, July 17

Ford gives the F-150 Lightning a big price cut as production ramps up

Five Ford F-150 Lightning pickup trucks on a car transporter

Enlarge / Ford is finishing upgrades to its Rouge Electric Vehicle Center that will allow it to build 150,000 F-150 Lightning electric trucks a year, by the end of this year. (credit: Ford)

Ford's F-150 Lightning electric pickup truck just got significantly cheaper. On Monday, the automaker announced hefty price cuts across the F-150 Lightning lineup, cutting between $6,079 and $9,979 from the truck's MSRP. The cuts reverse some recent price increases, although the commercial-focused F-150 Lightning Pro is still about $10,000 more expensive than when Ford first launched the Lightning in 2021.

Ford says that increased capacity at its Rouge Electric Vehicle Center in Michigan is responsible for the price cuts, along with cheaper raw materials for the electric trucks' lithium-ion batteries.

"Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers," said Marin Gjaja, chief customer officer of Ford Model e (Ford's EV division). "We've continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning."

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