Thursday, July 14

Google’s ad business “breaches” EU rules, says antitrust chief

Google has been hit with a brace of fresh charges in the European Commission's long-running antitrust case against the search and ad giant.

Brussels' competition chief Margrethe Vestager confirmed that her office would "reinforce the first Google case on search" relating to price comparison, by issuing—as rumoured earlier this week—a supplementary statement of objections against the company.

Google also faces another round of charges against its dominant business practices in Europe relating to its ad placements on its own sites, and that of third party websites. The commission said, in a preliminary decision, that Google's AdSense had breached EU antitrust rules in relation to its exclusivity contract with a limited number of the largest third party websites—so-called direct partners.

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